{"id":8069,"date":"2020-01-20T17:17:17","date_gmt":"2020-01-20T15:17:17","guid":{"rendered":"https:\/\/wikialerts.fiveblocks.com\/blog\/?p=8069"},"modified":"2020-01-20T17:17:18","modified_gmt":"2020-01-20T15:17:18","slug":"the-wikipedia-index-the-edits-that-matter","status":"publish","type":"post","link":"https:\/\/wikialerts.fiveblocks.com\/blog\/the-wikipedia-index-the-edits-that-matter\/","title":{"rendered":"The Wikipedia Index: The Edits that Matter"},"content":{"rendered":"\n<p>We\u2019ve noted before how important a Wikipedia page is:&nbsp; 98% of Fortune 500 companies have their Wikipedia page ranking in their first page of Google results. Previously (<a href=\"https:\/\/www.fiveblocks.com\/the-wikipedia-index-facts-and-big-business\/\">here&nbsp;<\/a>and&nbsp;<a href=\"https:\/\/www.fiveblocks.com\/the-wikipedia-index-edits-to-the-fortune-500\/\">here<\/a>), we examined the sheer volume of edits made to Fortune 500 companies\u2019 Wikipedia pages.&nbsp;<\/p>\n\n\n\n<p>But what is the nature of these edits?&nbsp; What kinds of changes are being made by Wikipedia\u2019s many editors, and which ones should you care about most?<\/p>\n\n\n\n<p>It turns out that the vast majority of all edits to Fortune 500 company pages are just one of four types \u2013 text, infobox, links, and references. Text and infobox changes are the most crucial.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/wikialerts.fiveblocks.com\/\"><img decoding=\"async\" src=\"https:\/\/www.fiveblocks.com\/wp-content\/uploads\/2020\/01\/Image-1-in-Article-1024x683.png\" alt=\"\" class=\"wp-image-12695\"\/><\/a><\/figure>\n\n\n\n<p>Edits to&nbsp;<strong>text<\/strong>&nbsp;include changes, additions, and deletions of any text in the body of the article. This content is obviously what readers come to a Wikipedia page to see;&nbsp;<em>what many don\u2019t realize is that it\u2019s also where Google pulls pieces of its search results<\/em>.<\/p>\n\n\n\n<p>Therefore, changes to text on a Wikipedia page often become incorporated into both the search page results and the knowledge panel (Google\u2019s data summary box on the right side of the page).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.fiveblocks.com\/wp-content\/uploads\/2020\/01\/Image-2-in-Article.png\"><img decoding=\"async\" src=\"https:\/\/www.fiveblocks.com\/wp-content\/uploads\/2020\/01\/Image-2-in-Article-1024x585.png\" alt=\"\" class=\"wp-image-12697\"\/><\/a><\/figure>\n\n\n\n<p>In some cases, this happens as soon as an edit is made, creating an opportunity for vandalized text in Wikipedia to show directly in Google. We wrote about that&nbsp;<a href=\"https:\/\/www.fiveblocks.com\/vandalism_wars\/\">here<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Another key component of a Wikipedia article for a company is the&nbsp;<strong>infobox<\/strong>. This is the box on the right side of a Wikipedia article that gives a synopsis of key points about the company. Critically, Google often pulls points directly from the infobox into its own knowledge panel.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.fiveblocks.com\/wp-content\/uploads\/2020\/01\/Image-3-in-Article.png\"><img decoding=\"async\" src=\"https:\/\/www.fiveblocks.com\/wp-content\/uploads\/2020\/01\/Image-3-in-Article-1001x1024.png\" alt=\"\" class=\"wp-image-12698\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Don\u2019t Panic, But Do Pay Attention<\/em><\/h3>\n\n\n\n<p>Google and Wikipedia are two of the&nbsp;<a href=\"https:\/\/www.similarweb.com\/top-websites\">most visited websites in the world<\/a>. When people search Google for information about a person or company, their answer on Google\u2019s search results page often comes directly from Wikipedia.<\/p>\n\n\n\n<p>Whether a company\u2019s page is edited with malicious intent \u2013 vandalized \u2013 or simply updated with incorrect information, the strong connection between Google and Wikipedia&nbsp;<em>means that edits within Wikipedia have ramifications for a company beyond just Wikipedia.<\/em><\/p>\n\n\n\n<p>When someone edits the body of a Wikipedia article, that change may be picked up by Google right away, or it can take a few days. This sometimes allows other editors to undo or remove vandalized text before it ever makes it to Google. However, when an edit is in the first sentence of the Wikipedia article, Google picks up the change immediately, making such edits highly risky for the company or person. This can be the case also for edits made to the infobox.<\/p>\n\n\n\n<p><strong>Companies, brands, and individuals with a Wikipedia article about them need to be vigilant about&nbsp;<a href=\"http:\/\/wikialerts.fiveblocks.com\/\">continuously monitoring<\/a>&nbsp;their Wikipedia pages for any edits. That way, they can be on top of any changes to these pages that don\u2019t convey an accurate picture and, most importantly, take steps to remove these changes when necessary.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It turns out that the vast majority of all edits to Fortune 500 company pages are just one of four types \u2013 text, infobox, links, and references. Text and infobox changes are the most crucial. <\/p>\n","protected":false},"author":8,"featured_media":8070,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,16,6,8],"tags":[],"class_list":["post-8069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-reputation-management","category-wikialerts","category-wikipedia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Wikipedia Index: The Edits that Matter - WikiAlerts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wikialerts.fiveblocks.com\/blog\/the-wikipedia-index-the-edits-that-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Wikipedia Index: The Edits that Matter - WikiAlerts\" \/>\n<meta property=\"og:description\" content=\"It turns out that the vast majority of all edits to Fortune 500 company pages are just one of four types \u2013 text, infobox, links, and references. 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