The Wikipedia Index: The Edits that Matter
It turns out that the vast majority of all edits to Fortune 500 company pages are just one of four types – text, infobox, links, and references. Text and infobox changes are the most crucial.
Editing the Wikipedia Article about You or Your Company
Clients often ask should they edit their brand’s Wikipedia article – Is it okay to edit these articles yourself? Wikipedia says: “You are discouraged from writing articles about [...]
By Five Blocks
In Blog, Brand Reputation Management, Digital Reputation Management, Public Relations, Reputation Management, Search Engine Optimization, SEO, Wikipedia
Posted Five Things PR Professionals Need to Know about Digital Reputation Management
While you’re busy creating a carefully crafted image of your client or company, the majority of your stakeholders will form an opinion based on information available online, often drawing quick [...]
Five Blocks Releases 2016 Hang Seng Index Corporate Digital Reputation Study Results
Executive Summary: Wikipedia is ubiquitous, but often sparse in content. Social media is all but missing in the digital reputation landscape. HSI companies are not engaging their stakeholders [...]
In Blog, Brand Reputation Management, Digital Reputation Management, Public Relations, Reputation Management, Wikipedia
Posted Digital Reputation Management: It’s Not All About Burying Results
I posted the following on Business Insider in response to a post that focused on the underbelly of the Digital Reputation Management industry. Many companies and individuals who have online [...]
Posted
Wikipedia’s Role in Creating Your Brand Online
Establishing yourself or your company as a brand online is important. By “brand” I mean getting to the point where Google is certain that your name (or company name) is associated with a specific [...]
By Five Blocks
Posted Brand Reputation for the FTSE 100 vs. the Fortune 100
Before we can start work aligning a brand’s online reputation to match their corporate objectives, we need to understand something about the playing field. We need to understand what types [...]
