Understanding Wikipedia
Introduction: Wikipedia is one of the web’s most visited sites and appears in close to 300 languages. For many corporations and individuals, Wikipedia appears as one of the top results in Google. [...]
By Five Blocks
In Blog, Brand Reputation Management, Digital Reputation Management, Public Relations, Reputation Management, Search Engine Optimization, SEO, Wikipedia
Posted Five Things PR Professionals Need to Know about Digital Reputation Management
While you’re busy creating a carefully crafted image of your client or company, the majority of your stakeholders will form an opinion based on information available online, often drawing quick [...]
Five Blocks Releases 2016 Hang Seng Index Corporate Digital Reputation Study Results
Executive Summary: Wikipedia is ubiquitous, but often sparse in content. Social media is all but missing in the digital reputation landscape. HSI companies are not engaging their stakeholders [...]
Wikipedia Page Visits – Have You Measured Your Mobile Visits Lately?
A good way to gauge the popularity of a topic is to look at traffic to that topic’s Wikipedia page. Traffic to the page is a quantifiable measure that is easily understood and easily compared [...]
In Blog, Brand Reputation Management, Digital Reputation Management, Public Relations, Reputation Management, Wikipedia
Posted Digital Reputation Management: It’s Not All About Burying Results
I posted the following on Business Insider in response to a post that focused on the underbelly of the Digital Reputation Management industry. Many companies and individuals who have online [...]
Posted
Wikipedia’s Role in Creating Your Brand Online
Establishing yourself or your company as a brand online is important. By “brand” I mean getting to the point where Google is certain that your name (or company name) is associated with a specific [...]
So, You’re Working on Digital Brand Alignment for a COUNTRY!
We have had opportunities to work with governments, NGO’s and organizations of all types. Before we can advise a client on the steps they should be taking, we need to understand the [...]
By Five Blocks
Posted Brand Reputation for the FTSE 100 vs. the Fortune 100
Before we can start work aligning a brand’s online reputation to match their corporate objectives, we need to understand something about the playing field. We need to understand what types [...]
